Meade LS Telescope Alignment Issue?

I have a new Meade Light Switch telescope. Telescope has automatic alignment feature which I'm having a problem with. During one of the initial steps in the alignment procedure, the telescope locates north. After that it swings around to the south and starts searching for specific stars to complete the alignment process. Unfortunately my telescope seems to be misidentifying where north is and when it swings around to look for a star if seems to miss the stars location by the same amount by which it's misjudged north, roughly 20 degrees. So far my emails to the manufacturer have not resolved the issue...